I try not to make a habit of comparing our products to others, but the science behind what we do and why is actually super cool and since I really want to talk about that, it's important I at least touch on the differences between dogs fed kibble and raw diets.
The not so fun part of my research was realizing how damaging kibble actually can be on a dog. It doesn't stop at low quality ingredients, a dog who regularly consumes a kibble diet actually undergoes an invisible physiological change. Their stomach acid gradually changes from it's natural ph of 2 or lower (very acidic) to a ph of 4 or higher (much more alkaline), this can introduce a whole series of future problems for the dog.
This physiological change can be reversed if a raw diet is introduced. For a successful transition, it's essential to make the switch gradually (see our free ebook for tips on transitioning to raw).
Instead of comparing a raw and kibble diet, we need to focus on the actual dogs eating the different diets, since a pet's nutrition actually alters the functionality of certain organs.
Food for Thought:
If a raw fed dog and kibble fed dog were to ingest exactly the same thing (no matter what is was) the raw fed dog would absorb more nutrients, process it faster, and be at a much lower risk of illness.