Trendy marketing terms and claims are becoming increasingly prevalent in the pet food industry. With pet food packaging regularly making unfounded claims, and misrepresenting ingredients it can be impossible to find the truth. As a company, one of our core values is to be as transparent as possible. We are real, honest and in-touch with our customers - because your pets are the reason we do what we do.
Industry standards allow companies to use 'pre-processed' data when calculating percentages of ingredients. For example, before cooking, meat may make up 60% of the food, and for simplicity let's say grain makes up the remaining 40%. This looks like a 3:2 ratio of meat to grain - however, meat looses approximately 3/4 of it's weight when cooked and grain only loses approximately 1/5. The resulting product is actually closer to 1:2 meat to grain ratio - it's shocking that this can be advertised as 'at least 60% meat,' when the final product actually has double the amount of grain to meat.
Another key strategy companies use when listing their ingredients is breaking certain items down into the smallest components possible. What I mean by this is, again, meat could be listed as the first ingredient if the product has a higher percentage of meat than any other item. Where this becomes misleading is when ingredients, such a rice, get further broken down into different types of rice. This can move the item further down the list, as each type, for example, could be 10%, instead of the combined 20%.
The reason I am bringing this up, is that I want to assure you - Raw Feeding Victoria does not do this! We back up our claims 100%. Not only do we use natural ingredients intended for human consumption, all our raw blends also Maximize Nutrient Absorption, and I am absolutely dying to explain how.
Food for Thought:
When the term "with added vitamins and minerals," is used on pet food packaging, it actually means there are not enough naturally occurring vitamins and minerals in that product to meet minimum requirements - and synthetic alternatives have been added. More on this topic coming soon.